I'm Your Expert In:

  • UI/UX Design & Rapid Prototyping (Sketch)

  • Web Design & Development (Wordpress & Squarespace)

  • Mobile Design

  • Marketing & Brand Design (Adobe Design Suite)

  • Operational Streamlining & Automation

  • Data Analysis & Business Strategy

  • Project Management

About Joseph

For the past 10+ years, I have been working as a UI/UX creator and web designer, design team lead in an innovative automotive startup, and product manager contributing in the areas of marketing, business development, and operational automation and streamlining. I've also won a bunch of awards for it so that's been neat.
When it comes to working with clients, I’m a big believer in efficiency and processes that drive productivity, and is always resourceful and detail-oriented in your best interest. I am open & honest, and am not afraid of voicing my opinion. It's all about delivering value: less tell, more show. I am always open to feedback, comments & suggestions.
I love working with startups because I understand the challenges that many of them face on the daily basis. I love getting my hands dirty, because asking questions and challenging the status quo only improves the end result. I know how to think inside and outside the box, and succeed through self-exploration so that you can be as hands-off as possible.

UI/UX and Web Design

When it comes to design, I put a lot of weight on the collaboration. Communication is key, because how effective the end product is depends on whether or not it solves your problem. I use a variety of tools including the Adobe Product Suite to Sketch App, Zeplin, and Invision for the prototyping and feedback.

Product Management

Good product management is all about the communication to the stakeholders and the organization of the resources available. To be effective, you have to be able to manage both up and down. I'm a big believer in the Agile Methodology, and rely heavily on operational automation to maximize the productivity of everyone around me. Tools that I use include Basecamp, Trello, Dropbox, Evernote and the Google Suite.

A picture may be worth a thousand words, but a great design has a thousand stories behind it. The thinking; the brainstorming; the execution; that is the world I live and build in everyday. Learn more about my core values here.

As the creative lead, Joseph is tasked with brand positioning and assessment, including the redesign of countless amounts of both digital and traditional media pieces. Today, Joseph’s work can be seen across British Columbia on digital billboards, bus shelters and high-traffic websites. Joseph has proven himself very capable at interpreting creative requests and delivering high quality results in an effective and timely manner.
Kevin Gordon, Managing Partner at the Convertus
Kevin Gordon

My Weapons of Choice

Latest Blogs

Joseph Choi - Hobby

Hobbies, Interests & Adventures

Even though I may work 60+ hours a week, I still believe that work-life balance is necessary for maintaining my productivity, my health and generally living a stress-free life.

I run 2-3 times a week, on top of going to the gym & hiking on the weekend. It keeps me calm in high-pressure situations, and it helps me stay organized & energized throughout the day.

Current Running Milestones

  • Full-Marathon (42.2 KM): 3:46:26 (As of May 7th, 2017)

  • 30KM: 2:41:30 (As of June 3rd, 2017)

  • Half-Marathon (21.1 KM): 1:42:54 (As of October 2nd, 2016)

  • 10KM: 00:45:54 (As of April 23rd, 2017)

  • 5KM: 00:21:18 (As of June 25th, 2017)

2017 Fitness Goal

  • Half-Marathon (21.1 KM): Under 1:40:00

  • Participate in a triathlon!

Here's a picture of me in Bali with a monkey eating a banana off my shoulder, moments before he bit my finger!

Here's a picture of me in Bali with a monkey eating a banana off my shoulder, moments before he bit my finger!

Getting Lost Around the World

Travelling is one of my other joys in life. Being able to experience different cultures, explore different foods, see unique architectures, that to me is a life worth living. I love it. Here's a number of countries I've visited so far:

Joseph Choi - World Map

I have plans to backpack across Europe & Southeast Asia in the years to come!

My Latest Shenanigans