About Joseph Choi

"Life is not about the days you live. It's about the days you remember."
For the past 10+ years, I have been working as an award-winning freelance designer, design team lead in an innovative automotive startup, and project manager contributing in a multitude of roles ranging from marketing, business development, and operational streamlining.
When it comes to working with clients, I’m a big believer in efficiency and processes to drive productivity, and is always resourceful and detail-oriented in acting in your best interest. I am open and honest, and am not afraid of voicing my opinion especially when there is a possibility of saving you time & money in the future. I am always open to feedback, comments & suggestions.
I have been working in a startup and in the startup space for the past 5 years, and I understand the challenges that many of them face on the daily basis. I know how to think inside and outside the box, and succeed through self-management so that you can be as hands-off as possible.
I specialize in using a multitude of design products, ranging from my suite of Adobe Photoshop, Illustrator, InDesign software, to using Sketch, Zeplin and Invision to draft wireframes and mockups for client approval. I also work with a team of SEO specialists, so by hiring me, you will also be able to access my SEO services when necessary.
Don't be shy. Let's start a conversation - reach out to me and we can sit down and chat. Coffee's on me.

I'm Your Expert In:

  • UI/UX Web Design & Rapid Prototyping in Sketch
  • Web Development in Wordpress & Squarespace
  • Print Design Solutions in Adobe Design Suite
  • Organic Search (SEO) Execution & Strategy
  • Operational Process Streamlining & Documentation
  • Data Analysis & Business Strategy
  • Project Management
  • Event Coordination

A picture may be worth a thousand words, but a great design has a thousand stories behind it. The thinking; the brainstorming; the execution; that is the world I live in and build daily. Learn more about my core values here.

As the creative lead, Joseph is tasked with brand positioning and assessment, including the redesign of countless amounts of both digital and traditional media pieces. Today, Joseph’s work can be seen across British Columbia on digital billboards, bus shelters and high-traffic websites. Joseph has proven himself very capable at interpreting creative requests and delivering high quality results in an effective and timely manner.
Kevin Gordon, eCommerce Manager at the Jim Pattison Auto Group
Kevin Gordon

Latest Blogs

My Weapons of Choice

Joseph Choi - Hobby

Hobbies, Interests & Adventures

Even though I may work 60+ hours a week, I still believe that work-life balance is necessary for maintaining my productivity, my health and generally living a stress-free life.

I run 2-3 times a week, on top of going to the gym & hiking on the weekend. It keeps me calm in high-pressure situations, and it helps me stay organized & energized throughout the day.

Current Running Milestones

  • Full-Marathon (42.2 KM): 3:46:26 (As of May 7th, 2017)
  • 30KM: 2:41:30 (As of June 3rd, 2017)
  • Half-Marathon (21.1 KM): 1:42:54 (As of October 2nd, 2016)
  • 10KM: 00:45:54 (As of April 23rd, 2017)
  • 5KM: 00:21:18 (As of June 25th, 2017)

2017 Fitness Goal

  • Half-Marathon (21.1 KM): Under 1:40:00
  • Participate in a triathlon!

    Here's a picture of me in Bali with a monkey eating a banana off my shoulder, moments before he bit my finger!


Here's a picture of me in Bali with a monkey eating a banana off my shoulder, moments before he bit my finger!

I Also Love Travelling!

Travelling is one of my other joys in life. Being able to experience different cultures, explore different foods, see unique architectures, that to me is a life worth living. I love it. Here's a number of countries I've visited so far:

Joseph Choi - World Map

I have plans to backpack across Europe & Southeast Asia in the years to come!

My Latest Shenanigans