I recently completed a website wireframe and mockup in Sketch for an up-and-coming A/B testing start-up called Agile Conversions. Their website is currently a work-in-progress, but I thought the mockups turned out great! The mockups were designed in Sketch, then were uploaded onto Zeplin.io for their developer to grab the assets out of, and shown off through Invision App for final feedback and review.
Looking at a number of other local A/B testing agencies such as Optimizely, VWO, Unbounce and WiderFunnel, I approached this mockup by first studying how each of these websites attract their target audience and how they structured their website to better convert their users into paying customers. A couple of observations that I made were that 1) They had a large number of blogs (specifically for SEO purposes no doubt), and 2) They had a lot of information to boost their own credibility, including customer testimonials, case studies, workflows & methodologies, and simple layout of services.
Taking this study, I structurally applied it onto the Agile Conversions website and filled it with a large number of visuals and bright colours to appeal to our target audience of medium-sized business, as well as placed credibility-focused tabs in the navigation, including Case Studies, Service, Testimonials, Blogs, and a couple of others.
I will attach the live website URL in the future when the site is ready. I look forward to showcasing the final live work that I have worked on!
Please let me know if you have any questions or feedback. I would love to hear from you!