Agile Conversions, An Up-and-Coming A/B Testing Agency

I recently completed a website wireframe and mockup in Sketch for an up-and-coming A/B testing start-up called Agile Conversions. Their website is currently a work-in-progress, but I thought the mockups turned out great! The mockups were designed in Sketch, then were uploaded onto Zeplin.io for their developer to grab the assets out of, and shown off through Invision App for final feedback and review.

Looking at a number of other local A/B testing agencies such as Optimizely, VWO, Unbounce and WiderFunnel, I approached this mockup by first studying how each of these websites attract their target audience and how they structured their website to better convert their users into paying customers. A couple of observations that I made were that 1) They had a large number of blogs (specifically for SEO purposes no doubt), and 2) They had a lot of information to boost their own credibility, including customer testimonials, case studies, workflows & methodologies, and simple layout of services.

Taking this study, I structurally applied it onto the Agile Conversions website and filled it with a large number of visuals and bright colours to appeal to our target audience of medium-sized business, as well as placed credibility-focused tabs in the navigation, including Case Studies, Service, Testimonials, Blogs, and a couple of others.

I will attach the live website URL in the future when the site is ready. I look forward to showcasing the final live work that I have worked on! 

Please let me know if you have any questions or feedback. I would love to hear from you!

Joseph Choi

Joseph Choi Marketing & Design, 488 Helmcken St, Vancouver, BC, V6B 6E4, Canada

Joseph is an Simon Fraser University Alumni; BBA in the Faculty of Business and the Faculty of Communications, Arts & Technology (FCAT), minor in the Faculty of Communications. I love great stories - I have a deep passion for doing things that tells a great story, and I want to learn about yours. I’ve been fortunate enough to start / work with some amazing individuals in my life, building non-profits, charities, for-profit companies, etc. I love the freedom of creating something from nothing - it's absolutely rewarding. I love to fail hard and fast - it’s not only a great way to learn, but also a fantastic way to have some great stories and reflections to tell after. My natural curiosity for life is what drives me to explore new opportunities, and what typically leads me into scenarios (often funny!) most wouldn’t put themselves in. I love being personal - and I'm always open for great conversations. Message me today if you'd like to talk about technology, startups, design, business and more. Learn more on my portfolio: http://www.josephchoi.ca.

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