Proud to Be a Part of G(irls)20 - Bootcamp For Brains!

Time sure flies when you're having fun! I used to run a not-for-profit called One Big Movement, and that's why I was so intrigued when I was asked to create branding material for the Bootcamp For Brains conference for the not-for-profit organization, G(irls)20.

G(irls)20 places girls and women at the heart of the economic decision making process by advancing the idea that increasing female labour force participation will generate growth, stabilize communities and countries, and lead to social innovation.

One of their key programs called Bootcamp For Brains is an annual event that brings together 15-17 year old girls for a week to teach them important life skills from the Art of Leadership to the Art of Personal Branding. You can view the details in the conference guide that I created for the program here.

The following branding material was created over a span of 6 weeks, where Aimee (the lead organizer) and I worked closely together to create the individual pieces of artwork that you see here. For the designs, I played around with the idea of integrating brains into the mix, wrapping that around very soft and cute branding to appeal to the audience of the conference.

It was a fun project to work on, and the results definitely showed!

Bootcamp For Brains - Standup Banners

Let me know what you think - I would love to hear your feedback!

Joseph Choi

Joseph Choi Marketing & Design, 488 Helmcken St, Vancouver, BC, V6B 6E4, Canada

Adventure Joe is my personal travel blog, where I document my daily adventures through my love of travelling, my obsession with capturing great photos and my desire in sharing fun tidbits and information about sights I find interesting! Let's go exploring!

When I'm not out and about, I am sitting behind a desk and being a creative nut, designing and developing new websites & interfaces for my clients, managing full-scale design projects and coming up with awesome marketing plans with them!

Want to learn more? I would love to have coffee with you, so reach out anytime :) Coffee's on me!

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