BlackboxMyCar

North America’s Largest Automotive Retailer

As the Director of Marketing & New Business at BlackboxMyCar, I've been instrumental in establishing our position as North America's leading supplier of high-quality dash cams from Korea and China. By fostering relationships with key players like BlackVue, Thinkware, VIOFO and FineVu, we consistently deliver the best products to our customers.

2018 - Present

From Inception to Execution

My team and I led the execution of blackboxmycar.com (US) and blackboxmycar.ca (CA) with customized apps & Liquid coding in Shopify, resulting in a 36% growth in revenue & an increase in Average Order Value (AOV) over four years. We tracked our KPIs through Google Analytics 4, while managing our project through Asana and Google Docs.

This was achieved through the work of a 7-person team in executing comprehensive marketing strategies between monthly promotions, digital advertisements, social media, emails, influencer marketing & more, resulting in monthly traffic of half a million users.

To cultivate a high-performance culture, I also prioritized mentorship and fostered open communication within the team.

Shopify

Asana

Google Analytics 4

New Products

Successfully spearheaded the launch and marketing of over 2,000 SKUs, coordinating the release of new products along with a new marketing campaign.

New Revenue Streams

Executed the introduction of new revenue streams through add-on products in automotive safety, wireless accessories, and warranty and insurance options.

New Partnerships

Collaborated with numerous non-profits, contributing over $50K to the community, including organizations such as the Greater Vancouver Food Bank, Regional Animal Protection Society (RAPS), BC Children's Hospital, and healthcare professionals.

AI Automation For Efficiency

To enhance team efficiency and improve cross-team communication, we integrated automation and AI tools, including Zapier and Klaviyo, into our workflow. Klaviyo Flows enabled us to automate various functions such as Cart/Browse Abandonment, Welcome Offers, Ticket Resolution, and others, generating over $1.2M in annual revenue and engaging over 250,000 users monthly. Meanwhile, Zapier facilitated seamless communication between various tools, assisting in crossposting content across platforms like TikTok and Instagram, tracking competitor content, alerting on new sales, and automating content sharing across multiple social networks and collaboration tools.

Additional automation tools include implementing Gorgias, Descript, Repurpose and various AI chatbots.

Klaviyo

Gorgias

Zapier

PPC Ad Management

Steering a $250K+ annual marketing budget, I efficiently utilized Google Ads & Facebook Ads, yielding an average monthly ROAS of 12.14 and a CPA of $20, highlighting proficient budget management and strategic ad deployment.

Google ad campaign strategy includes Dynamic Search, Remarketing, Dynamic Display, Shopping and Single Keyword Ad Groups (SKAG).

Facebook Ads

Google Ads

Through our collaborative efforts, we established a strong social media presence on Instagram & TikTok, resulting in an impressive 200% year-over-year increase in followers. Consistently sharing 2-3 stories & reels daily, we actively engaged with our community, fostering meaningful connections.

In parallel, our team created hundreds of captivating YouTube videos, accumulating 5 million views in just 4 years and gaining a subscriber base of 36,000+. Collaborating with 60+ YouTube influencers, we reviewed the latest dash cams, gadgets, and automotive tech, providing comprehensive insights to our audience.