FreshBI

Visualizing Data Through Microsoft PowerBI

2015 - Present

As a Strategic Consultant at FreshBI, I play a vital role in designing infographics and building PowerBI layouts for dashboards, enhancing the visualization of their clients' data. Additionally, I contribute to various marketing efforts including email marketing (Mailchimp), SEO content generation, video editing and more to ensure effective communication with their customers.

Website Rebuilt From the Ground Up

Formerly known as The Intelligence Store, FreshBI is a cloud-based Business Intelligence company that specializes in providing PowerBI education and enabling small to mid-cap companies to gain actionable insights efficiently through PowerBI dashboards.

As a Strategic Consultant, my role involved optimizing visual hierarchy, streamlining content, and ensuring consistent messaging. We have continued our successful collaboration for over 8+ years and counting, working together to drive the company's growth and deliver value to our clients. By creating a consolidated, clear, and concise communication strategy, we have strengthened our ability to effectively reach and engage our target audience.

Squarespace

Mailchimp

Adobe Cloud

Joseph has been a key player in our team in our quest to build a framework that communicates exactly what our company, FreshBI, is and what we can offer to our customers. He has the ability to listen to the business owner's story and independently translate that into a succinct and visual message. He is always on time and on budget and most importantly, always delivers a high quality product with high service levels. I would recommend Joseph to any company, anytime.

Craig Juta, CEO @ FreshBI

Website Enhancement

The FreshBI website is built through Squarespace. With clear messaging, modern visuals, and consolidated product pages to enhance the user experience.

With significant growth over the years, FreshBI is now a Microsoft Power BI Silver Partner and has experienced major website traffic since the beginning, allowing them to operate with a remote team across Victoria, BC to Houston, Texas.

Visual Dashboards

I collaborate with FreshBI’s Power BI coaches in incorporating the branding and design elements from their clients.

Together, we ensure that the visual elements of the dashboards align with their identity, empowering them to make informed decisions quickly and effectively while leveraging our expertise in data visualization.

Content Generation

In addition, I have generated compelling marketing content for their website, showcasing their company in a professional and impressive light, enhancing their brand's image and reputation.

With my expertise, their online presence exudes professionalism and captivates their target audience.